Module 01:
Class 1: Introduction:
- What is digital marketing?
- Difference between physical and digital marketing?
Class 2: Creating a Brand with AI
- Name & logo generation
- Tone of voice & tagline creation using ChatGPT
- Color palette & visual style using Canva AI
- Brand story creation “Why should anyone buy from you?”
- How to read ads and know about the audience?
Module 02:
Class 3:
- Stories & situation
Class 4:
- Class activity and assignments
Module 03:
Class 5: Social Media Content Creation Using AI
- Creating a 7-day content calendar using AI
- Writing posts, reels captions, and hashtags using ChatGPT
- Designing posts with Canva AI (carousels, quotes, tips)
Class 6:
- Buyers’ persona
- Audience segmentation
- Journey Diagram
- Manual and with AI
Module 04:
Class 7:
- Full demonstration and QNA Class
- Creating business manager
- Facebook page creation
- Instagram account creation
- WhatsApp connection with BM
- Ad account creation and understanding
Class 8: Meta Ads Strategy & AI Copywriting
- Facebook Ads structure: Campaigns, Ad Sets, Ads
- Ad objectives: Awareness, Traffic, Conversions
- Audience selection: Broad vs Detailed
Use ChatGPT to:
- Write ad copy for cold, warm, and hot audiences
- Generate CTA options & headlines
Module 05:
Class 9: Sales Funnel & Retargeting Strategy
- Retargeting with Meta Ads
Using ChatGPT to:
- Plan full ad funnel (cold → retargeting → loyalty)
- Generate content ideas per funnel stage
- Create upsell messages
Class 10:
- Picking a profitable niche & domain name
- Shopify dashboard tour
- Theme customization basics
Using ChatGPT to write:
- Product titles
- Descriptions
- Return policy & About Us page
Module 06:
Class 11:
- Writing product bundle offers & flash sales using ChatGPT
- Creating urgency-based content: Limited time, FOMO
Class 12:
- Live case study
Tools:
- Canva, ChatGPT
