Module 01:
What is Social Media?
- Understanding the social media marketing concepts
- How social media marketing is different
- What is the single most important concept?
Module 02:
What is Social Media Marketing?
- How to create Your Brand Story?
- Define Your Goals
- Develop Audience Personas
- Create a Journey Map for social media
- Identify Key Channels
- Develop a Content Strategy
- Draft a Content Calendar
- Plan Your Resources
- Simply Measure
- Creating a perfect content marketing plan:
- Publishing content
- Branding
- Directions
Module 03:
Learning about Optimization?
- How to Pay to Play
- How to Share thumb stopping content?
- How to Use video & native content?
- How to encourage engagement using unique ways?
- How to Post on trending topics
Module 04:
Facebook Business Manager
- How to properly use and manage Facebook business manager
- Strategy creation
- How to generate Ideas
- How to create a Flow?
- Which Channels to use
- How to do Budgeting
- How to do Profiling – Interests
Module 05:
Facebook Marketing (Both Organic and Paid ads)
- Understanding Facebook Marketing
- Practical Exercise
- Creating a page
- Adding contacts
- Posting on the wall
- How to do marketing on a Facebook page
- Understanding the key metrics on your Facebook page
- Understanding blind posts
Module 06:
Creating a Facebook Advertisement
- Difference between boosting a post and running advertisement
- Adding a Credit card for billing and understanding billing
- Setting budget
- Targeting audience
- Using audience insights
- How to properly use re-targeting
- How to properly use retargeting for your business
- How to work with Facebook Pixels
- How to use Facebook pixels to maximize sales and conversions?
- How to make Facebook Pixels strong so they work in your favor
- Running paid advertisements on other
Module 07:
Major social media networks
- Twitter both paid advertising and organic marketing
- LinkedIn both paid advertising and organic marketing
- YouTube
