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Digital Marketing with AI

About this course

This forward-thinking program is designed for marketing professionals, business owners, and digital strategists seeking to harness the power of artificial intelligence to transform their marketing efforts and achieve superior results. The curriculum covers the intersection of AI technologies with core digital marketing disciplines, including AI-powered audience segmentation, predictive analytics, and hyper-personalization strategies that deliver the right message to the right customer at the perfect moment. Participants will gain hands-on expertise with cutting-edge AI tools for content creation, including generative AI platforms for copywriting, image generation, video production, and social media content at scale. The training emphasizes AI-driven search engine optimization (SEO) using tools that analyze search intent, predict ranking factors, and automate technical SEO optimizations, alongside AI-enhanced paid advertising platforms that optimize bidding, targeting, and creative variations in real-time. Learners will develop proficiency in marketing automation powered by machine learning, including chatbot deployment, conversational AI for customer engagement, and intelligent email marketing workflows that adapt based on user behavior. The program also covers advanced analytics and predictive modeling using AI to forecast campaign performance, identify emerging trends, calculate customer lifetime value (CLV), and optimize marketing spend allocation across channels. By the end of this program, participants will be prepared to leverage AI technologies to build smarter, more efficient, and highly personalized digital marketing campaigns that drive measurable growth.

Course Outline

Module 01:

Class 1: Introduction:
  • What is digital marketing? 
  • Difference between physical and digital marketing?

 

Class 2: Creating a Brand with AI
  • Name & logo generation 
  • Tone of voice & tagline creation using ChatGPT
  • Color palette & visual style using Canva AI
  • Brand story creation “Why should anyone buy from you?”
  • How to read ads and know about the audience?

 

Module 02:

Class 3:
  • Stories & situation
Class 4:
  • Class activity and assignments

Module 03:

Class 5: Social Media Content Creation Using AI
  • Creating a 7-day content calendar using AI
  • Writing posts, reels captions, and hashtags using ChatGPT
  • Designing posts with Canva AI (carousels, quotes, tips)

 

Class 6:
  • Buyers’ persona
  • Audience segmentation
  • Journey Diagram
  • Manual and with AI

 

Module 04:

Class 7:
  • Full demonstration and QNA Class 
  • Creating business manager 
  • Facebook page creation 
  • Instagram account creation
  • WhatsApp connection with BM
  • Ad account creation and understanding

 

Class 8: Meta Ads Strategy & AI Copywriting
  • Facebook Ads structure: Campaigns, Ad Sets, Ads
  • Ad objectives: Awareness, Traffic, Conversions
  • Audience selection: Broad vs Detailed

 

Use ChatGPT to:
  • Write ad copy for cold, warm, and hot audiences
  • Generate CTA options & headlines

 

Module 05:

Class 9: Sales Funnel & Retargeting Strategy
  • Retargeting with Meta Ads
Using ChatGPT to:
  • Plan full ad funnel (cold → retargeting → loyalty)
  • Generate content ideas per funnel stage
  • Create upsell messages

 

Class 10:
  • Picking a profitable niche & domain name
  • Shopify dashboard tour
  • Theme customization basics

 

Using ChatGPT to write:
  • Product titles
  • Descriptions
  • Return policy & About Us page

 

Module 06:

Class 11:
  • Writing product bundle offers & flash sales using ChatGPT
  • Creating urgency-based content: Limited time, FOMO

 

Class 12:
  • Live case study
Tools:
  • Canva, ChatGPT

$ 150

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Duration

30hrs

Module

6

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$ 150

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8

Module

6