Module 3: Demystifying Community Building on Face book
- Orientation to Facebook Brand Pages
- Edge Rank Algorithm: Why engagement is key to success on Facebook?
- How to create Facebook Marketing Strategy?
- Facebook Applications for Fan Growth and Engagement
- How to create Brand Ambassadors on Facebook?
- Leveraging Facebook Insights for Success
- Relevant Facebook Marketing Success Stories (Global)
Module 4: Creating Facebook Marketing Strategy
- From Objectives to ROI
- Competitive Research
- Strategy Presentation by Participants
- Exercise: Participants to create Facebook
- Marketing Strategy for their organizations
- Types of Facebook Ads
- Facebook Ads vs. Google AdWords
- Significance of CTR (Click Through Rate)
- Optimizing Ad Copy & Targeting
- Exercise: Participants to launch & remote live
- Facebook Communities
Module 5: Creating Twitter Marketing Strategy
Module 9: YouTube Video Optimization
Module 10: Pinterest Marketing
SEO (Search Engine Optimization)